WHAT DRIVERS WANT IN CONNECTED CARS

Deliver Smartphone-Style Usability While Avoiding Harmful Distractions

Automakers and OEMs sell into an increasingly tech-savvy marketplace. Drivers take their smartphones everywhere; using apps that help them do everything from buying a pizza to planning their retirement. Voice technologies seem poised to make tapping and swiping a thing of the past. It's never easy to reconcile the competing demands of always-on-consumers with the realities of automotive manufacturing, especially when trying to accommodate the cognitive load of a driver.

Create a Laser Focus on Customer Experience

One route to clarity is to create a laser focus on customer experience (CX) by considering the hundreds of scenarios drivers face and designing thoughtful solutions that address them independently and in the context of a full journey.

Staying focused on the CX of today's drivers requires focus in three principal areas:

  1. Safety
  2. Multi-Modal Design
  3. Automatic Integration

In this ebook, leaders in the connected car space explain how to get there.

Want to dig deeper?

Download the ebook by filling out the form. Or, get in touch with us at sales@dminc.com