Reaching and engaging buyers in an increasingly intricate customer journey-one that traverses numerous channels and entry points-is a high priority for retailers. Consumers are coming at the point of purchase from all points and every manner of devices. That's why the concept of headless commerce is so intriguing to retailers.
Headless commerce eliminates the single, monolithic application platform for all functions related to digital commerce. This methodology decouples the customer experience from background functions, such as business logic, payment processing, content management, and pricing, allowing retailers to focus on facilitating a highly adaptable and customized customer experience.
In this ebook, you will hear from experts at DMI and learn more about the concept of headless commerce and how to analyze, design and implement a headless commerce strategy of your own.
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